Tag Archives: China

China’s Social Media Channels

Learn about the top social media channels and how to begin implementing a social media strategy to reach and recruit international students from China.
Presented at the 2014 Annual NAFSA conference.

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Weibo | The Twitter Of China

On my recent visit to China I asked all the young study abroad counselors:

What’s the hottest service in the social networking sphere these days?

The answer:

Weibo.
China’s version of Twitter.

Started by media portal giant, Sina, Weibo is a microblogging site, similar to Twitter, that has recently soared in popularity.  According to Sina there are over 100 million users and millions of posts per day. Their growth rate is more than 10 million new users per month.  Weibo accounts are mostly individual users posting content, much like users do on Facebook and Twitter, but the service also has more than 5,000 companies and 2,700 media organizations actively posting.

Since most US-based social networking sites are blocked in China (Facebook, Twitter, WordPress, Blogger, etc) you’ll want to open a Weibo account if you are interested in promoting your school to the China market.  Over 100 million potential viewers is no small audience. While some users do update in English it’s recommended you have a Chinese speaker feeding local language content from the account.

You can sign up for an account here: http://t.sina.com.cn/

Source: http://en.wikipedia.org/wiki/Sina_Weibo


Social Media in China | Slideshare Presentation

This is a slideshow presentation citing basic information on social media in China.

It is 2 years old, which means the figures are already incredibly outdated, but some of the content, suggestion and resources still apply to the market.