Learn about the top social media channels and how to begin implementing a social media strategy to reach and recruit international students from China.
Presented at the 2014 Annual NAFSA conference.
Tag Archives: China
On my recent visit to China I asked all the young study abroad counselors:
What’s the hottest service in the social networking sphere these days?
China’s version of Twitter.
Started by media portal giant, Sina, Weibo is a microblogging site, similar to Twitter, that has recently soared in popularity. According to Sina there are over 100 million users and millions of posts per day. Their growth rate is more than 10 million new users per month. Weibo accounts are mostly individual users posting content, much like users do on Facebook and Twitter, but the service also has more than 5,000 companies and 2,700 media organizations actively posting.
Since most US-based social networking sites are blocked in China (Facebook, Twitter, WordPress, Blogger, etc) you’ll want to open a Weibo account if you are interested in promoting your school to the China market. Over 100 million potential viewers is no small audience. While some users do update in English it’s recommended you have a Chinese speaker feeding local language content from the account.
You can sign up for an account here: http://t.sina.com.cn/