Category Archives: social media

China’s Social Media Channels

Learn about the top social media channels and how to begin implementing a social media strategy to reach and recruit international students from China.
Presented at the 2014 Annual NAFSA conference.



Psychology of Social Networking

Psychology of Social Networking


Best Time to Post Facebook and Twitter Content

From: Raka Creative

Wikipedia | Redefining Research

Image Credit

Spring 2012 Social Media User Statistics

Source: TweetSmarter


2012 Annual Conference Presentation


I will be presenting on Developing In-House Video Content for Successful Recruitment at the Unique Uses of Technology and Social Media in IE Fair

When: Friday, Jun 1 | 9:00 am-10:30 am
Where: Room 320 ABC

Generating Content with Video Contests | Theme

This is the fourth post of a short series on elements that create a good video campaign.

It is recommended to present a contest theme around which participants can build their video story. This theme can be a word, concept, or phrase that directsparticipants content development. Before determining a theme two important questions to consider are:
1. What aspects of your institution do you want to feature?
2. What kind of videos do you want to showcase in your video library? (As in the tone, content, and feel that is portrayed within the video content).

Answers to the first question could include: academic merit, campus community, activities, faculty, facilities, work opportunities, internships, career resources, local surrounding community, off-campus resources, and location.
For the second question you may want to consider content and tone that portrays an academically-driven environment, or one of a vibrant, diverse campus community, or one that shows the inspirational influence the institutions’ student population has in their field after graduation.

Consider that different themes will result in vastly different video content and tone. If your theme centers around your institutions’ academic reputation your contest video submissions could likely result in a more serious tone than if your theme centers around campus activities & events. Determining answers to these questions will help drive the development of successful video contest theme ideas.

Some specific ideas for features and themes are:

  1. If you want to feature specific academic degree programs your theme could be related to students featuring their favorite aspect about their major/department of study (professors, courses, study resources, extra-curricular clubs related to degree program, etc).
  2. If you would like to showcase your study abroad students integration into the local culture in popular study destinations your theme could be focused on how they served as an ambassador for your institution during their time abroad.
  3. If you want to feature the breadth of your on/off campus job opportunities for international students your theme could be related to how work experience enhances students’ academic goals.

Next post: Time Limit

Image Credit