Category Archives: mobile marketing

The Rise of the Tablet

It is difficult to ignore the significant number of tablets people are tapping, watching, and reading on when you go out into the world. This number is only going to rise as the amount of content available for these devices such as apps, e-books and videos, increases. No to mention the portability these light machines afford.

As an institution it is good to keep in mind that many of your prospective and current students are accessing your online content from tablets. It is important your institution’s online materials are optimized for tablet, and mobile, viewing. (Note that Flash files do not play on the iPad, although there are some third party apps that allow Flash to open on the tablet).

If you are a marketing, communications, or recruitment administrator take a few moments and view your online web resources (website, electronic brochures, PDFs) from several different brands of tablets to ensure your materials are readable and usable for prospective and current students accessing them. Better yet, consider developing a mobile app. Students will appreciate they can access institution information specifically built for a tablet or mobile device.

Several great examples of mobile apps built for univerisities are:

Flinders University
Griffith University

Below is a helpful infographic overview from Urban Times of the current tablet market.

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