Monthly Archives: February 2012

Generating Content with Video Contests-Overview

This is the overview post of a short series on elements that create an effective video campaign.


One of the biggest challenges with creating new student video content is finding the time to actually create it. Instead, offload this time-intensive task to your students. Not only does it take the project of your long list of To Dos, it is more real having the content come from the students directly, as that’s who prospective students want to hear from.

One of the best ways to generate a breadth of organic video content in a relatively short amount of time is to run a video contest. Before blasting out to students that you’re giving away prizes for their “homemade movies” there are a number of elements to consider, including:

  • Intended End-User Audience
  • Video Contest Participants
  • Theme
  • Time limit
  • Contest Rules
  • Contest Promotion
  • Judging & Winner Selection Process
  • Prizes & Showcasing the Winners
  • Sharing Video Content

Over the next few weeks I will feature blog posts that highlight each of these elements and discuss them in detail, as well as provide recommendations on best practices.

Image Credit


The Rise of the Tablet

It is difficult to ignore the significant number of tablets people are tapping, watching, and reading on when you go out into the world. This number is only going to rise as the amount of content available for these devices such as apps, e-books and videos, increases. No to mention the portability these light machines afford.

As an institution it is good to keep in mind that many of your prospective and current students are accessing your online content from tablets. It is important your institution’s online materials are optimized for tablet, and mobile, viewing. (Note that Flash files do not play on the iPad, although there are some third party apps that allow Flash to open on the tablet).

If you are a marketing, communications, or recruitment administrator take a few moments and view your online web resources (website, electronic brochures, PDFs) from several different brands of tablets to ensure your materials are readable and usable for prospective and current students accessing them. Better yet, consider developing a mobile app. Students will appreciate they can access institution information specifically built for a tablet or mobile device.

Several great examples of mobile apps built for univerisities are:

Flinders University
Griffith University

Below is a helpful infographic overview from Urban Times of the current tablet market.