Monthly Archives: November 2011

Tips for Video Production


I frequently talk about the ability we have to create in-house, organic video content for our institutions, using technology & resources we already have available (yes, the one person office with limited budget, included).

We just completed a series of campus video tours in multiple languages using all existing resources and student volunteers.
Here is an article from Hubspot that provides some useful and important video project tips
12 Tips to Instantly Enhance Your Video Production

The tips are divided into 3 categories: Pre-Production, Production, & Post-Production.

As a list, they are as follows:

Top Pre-Production Tips

1. Be original. The idea/concept for your video project should be original and creative. Don’t take the easy route and copy someone else’s idea.

2. Plan it out. Be organized and plan everything out in great detail during the pre-production phase. Write a script, draw out a storyboard, and create a shot list.

3. Be selective when choosing video subjects. Set high standards when casting actors and actresses for your projects. The lines being delivered should not be forced. Pick someone who can deliver dialogue naturally.

4. Carefully consider the set. Don’t try to fool your audience by “set dressing” your office to simulate another location. Your audience is paying close attention to every detail of your video. Shoot your video projects in locations other than your office if the setting of your video isn’t an office.

Top Production Tips

5. Be cognizant of sound quality. Don’t come off as an amateur with poor sound recording quality. Use lapel/lavaliere mics when shooting sit-down interviews.

6. Set up lights. You don’t want your footage to be under or over exposed, so set up lights and eliminate any unwanted shadows.

7. Use a tripod. Make sure the tripod is level.

8. Focus. Make sure the camera is in focus and white balanced.

9. Obey the ‘rule of thirds.’ Always obey the rule of thirds when framing your shots. Your subject’s eye-line should be on the top horizontal line leaving an empty space on the screen in the direction where the subject’s eyes are aiming (in this case, to the left of the screen). The subject’s mouth should be on the bottom horizontal line. Try not to position your subject in the middle of the screen. There should be a small amount of room between the top of the screen and the top of the subject’s head.

Top Post-Production Tips

10. Align the flow of the video with the emotional response you want to evoke in viewers. The tone, structure, and pacing of your video has a major influence on its effectiveness and the emotional impact on your audience.

11. Leverage b-roll. Cover up your cuts with b-roll footage that complements the narration.

12. Optimize video text. Keep the style of your text and titles simple, classy, and sharp.

Read the full article here

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Institutional Social Media Policy

The rapidly growing use of social media in the education field means creating a social media policy is important, if not essential, for your institution. From prospective student recruitment to current student engagement, it is helpful if the institution has clear guidelines on what faculty, staff and students need to adhere to when communicating online via social media.

Amanda Vandervort has compiled a list of 15 universities who have created a social media policy, and made it public. This is a great resource, and a helpful starting point, to begin collaborating with your administration on creating your institution’s own social media policy.

The institutions listed include:
* Tufts University
* University of Kansas
* Montana State University Athletics
* University of Michigan
* Colorado State University
* Seattle University
* University of Kentucky
* Washington University in St. Louis
* California State University, Fresno
* Eastern University
* Ball State University
* Florida International University
* University of Oregon
* DePaul University
* Vanderbilt University

Visit her original post, Fifteen University Social Media Policies for links to the individual social media policy documents.

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