Higher Education Social Media Strategy

Source: Fathom

Higher Education Social Media Strategy (PDF)

This is a helpful white paper on social media strategy specifically focused in the higher education field.
A few key take-aways:

  • Communication now often occurs in small bits of information posted online frequently; ” social media is perfect for posting snippets of information [on a daily basis] that would otherwise go ignored.”
  • People prefer personalities to brands, so have a real person behind your Facebook, blog and Twitter posts sharing their opinion and perspectives
  • Know your audience and choose your social networks based on who you are trying to reach and what information you want to share with them
  • Use social media as a vehicle to achieve your customer communication goals. Create a strategy that incorporates using social media to connect with your customers. Don’t just be online because “that’s what everyone is doing.” Have a plan of engagement and genuine interaction.

Image Credit


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: