This is a helpful white paper on social media strategy specifically focused in the higher education field.
A few key take-aways:
- Communication now often occurs in small bits of information posted online frequently; ” social media is perfect for posting snippets of information [on a daily basis] that would otherwise go ignored.”
- People prefer personalities to brands, so have a real person behind your Facebook, blog and Twitter posts sharing their opinion and perspectives
- Know your audience and choose your social networks based on who you are trying to reach and what information you want to share with them
- Use social media as a vehicle to achieve your customer communication goals. Create a strategy that incorporates using social media to connect with your customers. Don’t just be online because “that’s what everyone is doing.” Have a plan of engagement and genuine interaction.