The Facebook Era Tapping Online Social Networks to Build Better Products, Reach New Audiences, Sell More Stuff.
Clara spoke at NAFSA in 2009 discussing how to use, and leverage, Facebook and social media in international education. The following background information is from her website biography.
Clara Shih was named one of Fast Company’s Most Influential People in Technology. Clara is CEO and founder of Hearsay, a San Francisco-based software company that has built a leading social media management application for businesses.
Clara’s bestselling book, The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff, has been featured in The New York Times and is used as a sales and marketing textbook at Harvard Business School.
In 2007, Clara created the first business application on Facebook with her Faceconnector application, which integrates Facebook and CRM. Previously, Clara was a marketing and alliances executive at salesforce.com, where she led the company’s social networking initiatives. Clara has also worked in corporate strategy and software development at Google and Microsoft. Clara has a BS in computer science and economics and MS in computer science from Stanford University, as well as MS in internet studies from Oxford, where she studied as a United States Marshall Scholar.
She is a frequently invited keynote speaker on social media at global conferences including AlwaysOn, Web 2.0 Expo, Enterprise 2.0, CRM Evolution, Direct Marketing Association, American Marketing Association, Toronto TechWeek, and Social Ad Summit. Clara blogs at http://thefacebookera.com and Twitters as @clarashih.