Monthly Archives: October 2010

The Facebook Era

The Facebook Era Tapping Online Social Networks to Build Better Products, Reach New Audiences, Sell More Stuff.

Clara spoke at NAFSA in 2009 discussing how to use, and leverage, Facebook and social media in international education. The following background information is from her website biography.

Clara Shih was named one of Fast Company’s Most Influential People in Technology. Clara is CEO and founder of Hearsay, a San Francisco-based software company that has built a leading social media management application for businesses.

Clara’s bestselling book, The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff, has been featured in The New York Times and is used as a sales and marketing textbook at Harvard Business School.

In 2007, Clara created the first business application on Facebook with her Faceconnector application, which integrates Facebook and CRM. Previously, Clara was a marketing and alliances executive at, where she led the company’s social networking initiatives. Clara has also worked in corporate strategy and software development at Google and Microsoft. Clara has a BS in computer science and economics and MS in computer science from Stanford University, as well as MS in internet studies from Oxford, where she studied as a United States Marshall Scholar.

She is a frequently invited keynote speaker on social media at global conferences including AlwaysOn, Web 2.0 Expo, Enterprise 2.0, CRM Evolution, Direct Marketing Association, American Marketing Association, Toronto TechWeek, and Social Ad Summit. Clara blogs at and Twitters as @clarashih.

You can follow her blog and purchase The Facebook Era via Amazon.


Traveling with Technology | Devices and Programs

For all of you who are on the road as much as I am I thought I would highlight just a few pieces of technology that make my overseas travel jaunts a bit easier.

I have noticed lately that most international educators on the road carry a netbook, or even an iPad. Having a small, lightweight device makes it much easier to travel with than carrying a 17 inch, 15 lb brick in your bag.

Since I’m still waiting for Steve Jobs and Adobe to reach some sort of compromise I have found that a netbook, my iPhone and a portable keyboard does the trick. Although the shiny iPad does bring a lot of interested students swarming into a huddle around you.

The advantage with the netbook is that it has full multitasking support and the ability to load all Windows-based programs.  They do have limited RAM so loading huge programs like Photoshop and iTunes aren’t recommended, but these machines are built for internet browsing and email, and that’s mostly what you need on the go.

I have found that since I purchased a netbook I always have it on me. Since it’s only ~4 lbs I just leave it in my mid-size day bag on my meeting rounds. If I have 30 minutes between appointments I can drop into an internet cafe (or even draft emails offline) whereas with my full size laptop I wouldn’t have carried it around with me all day due to the extra weight.

My latest find is a Bluetooth keyboard for my iPhone.
I found the most challenging part of my overseas work travel was coming home and finding the time to write up all the notes and follow up reminders from my meetings.
With my iPhone and keyboard I can take notes down quickly, as well as set reminders for follow up. I can export these digital notes* into a word document, add the final touches, and my trip report is done before my plane even lands back home.
I do recommend you let your students/parents/clients know that you’re taking meeting notes on your phone and not surfing the web or checking Facebook while talking with them.  Most find it impressive that I’m using my device in a more unconventional way, which has started some interesting technology discussions.

*Stay tuned for my post to come on the best applications to take notes on the iPhone/iPad and export content.

So now you have all of these documents spread out between your work computer, your laptop, your netbook and your phone. How to keep track of them all, especially when you’re modifying them from different locations?
Move to the cloud.

While it may be difficult to get used to the idea that your documents are living out in space, I can assure you it will quickly become your preferred method of storage.
There are many advantages to storing your documents off your main frame computer, most importantly so that you can access them anywhere, or should you lose your computer you will at least avoid losing the valuable information you created on it.

You will obviously need to check with your institution’s IT policy on security of cloud computing document storage.  In the meantime, I recommend you check out some of the web based services that offer storage space. Some are free, others have a free-based account with upgrades for paid accounts.
The other advantages of these services is most offer the ability to invite users, which means you can create collaborative documents with your colleagues and update them in real time.

The following are basic programs that allow you to store simple files such as Word documents, Excel, and text files in the cloud to access via the web. These are great for storing basic files you want to access from multiple devices.
Google Docs

Below are several online storage and file management systems that offer a more robust storage system for all of your back-up filing needs. Think of it as a hard drive in cyberspace.

I am working on a post dedicated to my favorite productivity iPhone/iPad apps so stay tuned as to how you can further leverage your travel technology.

Feel free to comment on what you find useful in your travel technology tool kit.

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